Toy Retail — Zahleh
The best Christmas the store had ever had.
Authentic organic content — not follower count — delivered a 40% Christmas sales jump on a page that started out working against us.
+40%
Christmas sales
+7%
Returning customers
1 Year
& counting
The challenge
When Jaddouh Toys in Zahleh partnered with us, the page was working against itself — cluttered, disorganized, and padded with fake followers that masked real engagement. A toy store lives and dies by seasonality, and the biggest season of all, Christmas, was the moment that mattered most. We inherited an account that looked busy but wasn't performing.
The approach
We focused on what actually moves a toy business: authentic organic content that reaches real buyers, timed and themed around the moments families actually shop. We built toward Christmas deliberately, engineering the content calendar so the store peaked exactly when demand did — prioritizing genuine engagement over vanity metrics all year.
A 40% jump in Christmas sales and a 7% lift in returning customers — from organic content alone, on a page that started out working against us.
The results
The partnership delivered the best Christmas the store had seen: sales during the Christmas period rose by roughly 40%. Across the year, returning customers increased by about 7%, driven purely by organic content — proof that authentic, well-timed content beats a bloated follower count every time.
What we delivered
- Organic content strategy — authentic content built to reach real buyers
- Seasonal campaign — a Christmas calendar engineered to peak with demand
- Account management — a full year of consistent growth despite a polluted starting account
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