OBSIDIAN EAST
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Shipping & Logistics

From the world to Lebanon — and now, to the world again.

A lead engine and a real-time tracking platform that turned a logistics company into a trusted regional name.

204

Qualified leads

$200

In one month

3

New countries reached

The challenge

Globana bridges Lebanon with the world — moving cargo from China, the UAE, Turkey and beyond into a market that runs on trust. In a crowded freight landscape, technical capability alone doesn't win clients; credibility does. Globana needed a presence as reliable as its operations, a lead engine that could fill the pipeline without burning budget, and a digital backbone built to scale.

The approach

We treated Globana as one connected system, not a set of separate services — ads, website, and social all engineered to reinforce the same signal: this is a serious logistics partner. On paid media, lean campaigns targeted lead quality over vanity volume. On social, identity-based content and in-house video kept the brand voice consistent. On the web, full UI/UX research shaped a customer-facing shipment tracking experience paired with an admin dashboard for daily operations.

204 qualified leads for roughly $200 in a single month — the kind of efficiency that doesn't just fill a pipeline, it funds an expansion.

The results

In a single month, campaigns generated more than 204 qualified leads for roughly $200 in spend — turning marketing from a cost center into a growth engine. That demand translated into real-world reach: Globana expanded into Iraq, Nigeria, and the UAE, and came back with a bigger ask — a second-generation dashboard for their everyday operations.

What we delivered

  • Performance advertising — lean, high-intent campaigns optimized for qualified leads
  • Website & platform — real-time shipment tracking plus an admin operations dashboard
  • Social media management — identity-based content, video production, and full account management
  • Ongoing marketing strategy — continuous assessment to preserve brand identity while scaling

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