Restaurant / F&B

From a couple thousand views to a quarter million — in a week.

A reach-first content overhaul turned a flatlined local page into a discovery engine — and earned a second client mandate.

Strategy & Script Writing Photography & Videography Social Media Management

~2,500%

View increase

250K+

Views in 7 days

2nd Brand

Now on board

The challenge

Al Nakheel Restaurant was stuck in the flatline zone every local F&B page knows too well: 1,000 to 2,000 views per post, week after week, with no breakout in sight. Good food, invisible reach. The task was to break the ceiling and prove a local restaurant could command real attention online — fast.

The approach

We rebuilt the content approach around reach — formats and hooks engineered to travel far beyond the existing audience. Instead of feeding the same few thousand viewers, we designed content to be discovered by tens of thousands who had never heard of Al Nakheel, prioritizing shareable, algorithm-friendly video that turned a quiet local page into a discovery engine.

From 1,000–2,000 views a post to over 250,000 in a single week — a roughly 2,500% surge that a second business wanted in on.

The results

In a single week, Al Nakheel jumped from its usual 1,000–2,000 views to over 250,000 — an increase of roughly 2,500% — with a significant surge in new followers. On the strength of these results, the client asked us to take over the social media of a second business in their portfolio.